EA SPORTS

EA SPORTS UFC Mobile - Worldwide Launch Campaign (2015)

“EA SPORTS UFC Mobile brings the intensity of MMA to your fingertips like never before. HD-quality visuals, intuitive touch controls, and action-packed gameplay create a unique combat experience for novice and veteran fight fans alike.”

As a producer at EA, I managed the creation of visual branding and digital campaigns for EA SPORTS UFC at launch. My production team worked in-tandem with game development teams, product managers and external agencies to create all front-facing visual assets for the game.

Digital ad content developed for launch included banner ads, copy, and gameplay trailers including the one shown above.

App Icons

Icon designs developed in-house for both iOS and Android platforms

App Store Screenshots

Promotional Teaser

Deployed on major social media platforms 2 weeks prior to launch

App Launch Screen

Developed for the game's 3rd update, with new cover athlete Ronda Rousey