RIOT GAMES

“Who’s Next?” | LCS 2024 Spring Split Promo

To kick off the 2024 League Championship Series (LCS) season, I partnered with Riot Games and the Boombox Group to create a hype video. This video had a few goals in mind: to introduce fans to a new visual identity, to build upon storylines from the previous season, and to set the tone for the upcoming season.

One initial reaction from YouTube can speak to how the fans reacted:

"why are yall making me wanna watch lcs smh" (@Nateyo)